Coming March 24, 2026
MEET THE AUTHOR
John A. Lanier is CEO of Middle Market Methods™ and creator of Profit Rainmaking™, the roadmap to grow smarter, faster, and more profitably.
Lanier’s passion is helping middle-market business leaders improve enterprise value, attract investors, and win against market “Goliaths.” His experience spans over 200 companies across more than 75 private equity firms. Clients call him a “resultant” for his ability to mentor teams in the translation of strategy into productive actions toward gratifying outcomes.
Profit Rainmaking™ distills solutions with staying power—what John’s clients rely upon—across cycles, industries, and leadership styles—into nine universal truths that consistently separate durable success from short-lived accomplishments.
“This book is not theory. It’s a reflection of what I’ve witnessed again and again—organizations that win over time do a few foundational things exceptionally well. They respect customers, they operationalize discipline, and they inspire people. My objective is that Profit Rainmaking™ becomes a practical companion for leaders who care deeply about building a business that lasts.”
— John Lanier
With Profit Rainmaking™ you will:
Apply the Nine Universal Truths to predictably increase enterprise value
Reduce risk through disciplined strategic planning and execution
Develop inspired, accountable teams who confidently scale the business
Strengthen your value proposition with objective customer evidence
Bridge your customers’ needs to the value of your solution
Anticipate operational capacity so growth never overwhelms capability
Identify the “silent killers” that erode profitability and valuation
Compete—and win—against larger, better-resourced competitors
Effectively execute years in advance to facilitate premium exit options
This is not a “quick-fix” business book. It’s a framework for enduring value-creation.
Whether you’re determined to outperform larger competitors, preparing for a future sale, or partnering with investors to reach ambitious goals, this book delivers the clarity and tools required to make profits rain—deliberately, predictably, and sustainably.
DOES THIS SOUND LIKE YOU?
You’re running a growing business and finding yourself up against roadblocks you never saw coming—shifting market dynamics, operational strain, or the challenge of attracting, developing, and inspiring the right people.
You’re contemplating a sale and want to get it right the first time. You feel ready, yet once bankers or advisors enter the picture, hidden challenges surface. And if the business sells, you remain under a management contract and quickly discover additional expectations and hurdles.
You’re a seasoned owner thinking about succession or retirement. You understand that contingency planning isn’t optional—and that the quality of those plans can directly increase or erode enterprise value.
You’re a CEO in your 50s telling yourself, “I’ve got time.” The truth is, you may not—at least not if you want to maximize your options. Each year without a deliberate strategy can quietly leave meaningful value on the table.